How to develop extension material?
Remember: Simplify, Simplify, Simplify!
Extension materials need to motivate people to change what they do. When considering change, farmers will usually try a technology in just part of their field. Once they are convinced of the benefits, they will typically adopt the technology more widely.
6 steps to developing extension material
Follow these 6 steps after you have identified a problem and a suitable solution. Note that solutions do not always have to be “new”. Solutions may already exist as indigenous technologies.
5. Develop the material, (written) materials need to be:
6. Pre-test materials with the target group and respond to their feedback.
Pre-testing allows you to check and/or improve ideas, communication content and other extension materials by submitting them to a small group that represents the target population.You can revise concepts and materials or change your approach if the pre-testing is not as successful as planned.